If you owned a physical store, you’d make sure it’s visually appealing and easy for customers to find what they need to make a purchase. The same may be said for your ecommerce website.
Leading ecommerce systems such as Shopify, BigCommerce, Squarespace, and Wix make it simple to establish a stunning website even if you have no design or web development skills. However, having a visually appealing website is only half the battle.
Shoppers are seeking something special that matches their demands, therefore it’s critical to have an online store with a website that presents your products in the best possible light. This way, customers can quickly understand the value you offer and feel confident about making a purchase on your website.
While BFCM is quickly approaching, it’s not too late to make some last-minute modifications to your online store to boost conversions. With the assistance of Jon MacDonald, founder and CEO of The Good, an agency that specializes in ecommerce conversion rate optimization, we hosted a live website disassembly webinar (CRO).
Direct-to-consumer (DTC) firms from a variety of industries walked away with concrete action items they can immediately implement on their website to enhance conversions and maximize sales during BFCM and beyond.